Digital Marketing Analyst

As a Digital Intelligence Executive you will be working in the Digital Customer Experience team, the role holder will be responsible for supporting the Head of Digital Customer Experience - in delivering the Digital Strategy for Greene King Pubs. The Digital Intelligence Executive will play a pivotal role in analysing and reporting on activity across all of Greene Kings digital customer touchpoints and digital activity from websites, to mobile apps, to paid media.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
 

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could be eligible £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

*** We have a hybrid working policy in place and you will be expected to be based in either our London or Burton-on-Trent office 2 days a week.

Your role as a Digital Analyst

• Support the Development & execution of the Digital Marketing plan in line with business, commercial & brand objectives – through compelling insight and analysis
• Work closely with the  Digital Marketing Manager and Digital Experience Manager, manage Marketing Budget to deliver KPIs and drive improved ROI
• Input into Digital ‘Storytelling’ to allow us to communicate to Executive teams and Pub Teams the benefits of Digital activity and spend
• Analyse user behaviour (Mobile app/website), usage patterns, engagement, and conversion rates across digital channels (such as website, email, social media and online advertising) to identify opportunities for improving user experience
• Develop reports and visualisations to effectively communicate findings and insights to stakeholders, including executives, marketing teams, and other relevant departments
• Understand and communicate return on investment on Paid Media Spend
• Work with the Digital Marketing Manager on understanding impact of Pub Digital Leads roll out plan
• Extracting and analysing data from various sources, including Google Analytics 4 (Firebase) and other analytics platforms to build dashboards
• Conducting ad-hoc analysis and provide insights to inform business decision

What you’ll bring…

• Previous experience working in Digital Marketing Teams
• High level of passion for the Hospitality industry
• Good communication and presenting skills with the ability to engage the business.
• An understanding & experience of all current marketing practices, including digital and non-digital marketing concepts, strategies, and best practice.
• Experience ideally gained within B2C environment.
• Good project management skills with ability to manage a variety of different projects within tight deadlines in a fast pace agile environment.
• Collaborates effectively to achieve delivery of results.

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